Design means only the features of shape, configuration, pattern or ornament or composition of lines or colour or combination thereof applied to any article whether two dimensional or three dimensional or in both forms, by any industrial process or means, whether manual, mechanical or chemical, separate or combined, which in the finished article appeal to and are judged solely by the eye, but does not include any mode or principle or construction or anything which is in substance a mere mechanical device, and does not include any trade mark.

Why Design Registration
Nowadays, products are recognized more and more by their design. Think of the iPhone. Protection of the design by means of a design registration is therefore growing in popularity.The design act is to secure your original design and new designs is to be applicable of your modern developments and your earned objects is sometimes effected in the presence. The value of design registration is to see that the originator, creator, artisan, having their attractive look design is not applying others to their goods in some other states/Regions of the country.
A product’s design is an important distinguishing aspect in the minds of consumers. Unfortunately, well-known designs are often copied. In order to protect your distinctive design it is recommended to register your design as a design registration. The appearance of the design will then be protected and when competitors introduce their products they have to take distance of your design.
Advantages of Design registration:
• Designs can make a product into a brand desired by customers and hence increase and consolidate market share.
• Licensing design rights can provide a valuable income stream.
• Designs can be used as a way of raising capital, for example, as security for a loan.
• The rights to exploit a design can be sold.
• A reputation for innovative product design can add significant value to your business.

Conclusion
Design registration can provide significant benefits to your business, including ownership of exclusive rights to manufacture and sale of the design. This will allow you to exclude competitors from the market as well as the potential to profitably sell or license your exclusive rights to your design to others.
If you believe that your industrial design is original and has commercial potential, industrial design registration is a worthwhile investment. If you would like to learn more about how to get an industrial design registration in India do not hesitate to contact us for a complimentary and confidential telephone appointment.

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